Description
FOCUSED JOINT SUPPORT
For dogs that need more than everyday maintenance.
Joint+ Collagen Paste concentrates on the joints and connective structures relied upon for every stride, turn, jump and retrieve. It is designed for dogs facing greater physical demands through age, body size, repeated work or individual history.
This is not simply Maintenance with collagen added. Joint+ is a distinct formula built around green-lipped mussel, bovine collagen peptides Type I & III and high-potency Boswellia extract, supported by rosehip, turmeric and complementary omega oils.
Is your dog becoming stiff after exercise?
A dog may start the day keen but become slower to rise after resting, hesitate at steps or struggle to jump into the vehicle after sustained work. In the field, it comes down to the question every handler understands: did your dog still catch the runner late in the day?
Recurring stiffness, limping or a sudden change in movement deserves veterinary assessment. When focused nutritional support is appropriate, Joint+ is designed to support normal joint health, connective structures and comfortable movement through work, recovery and the days between.
Joint environment
Green-lipped mussel provides naturally occurring omega-3 lipids and glycosaminoglycans associated with cartilage, connective tissues and the healthy joint environment needed for smooth movement.
Structure
Collagen peptides provide targeted nutritional support for connective structures, including the tendons and ligaments active dogs rely upon.
Comfort and flexibility
Boswellia extract standardised to 65% boswellic acids gives the formula a defined, consistent botanical contribution where comfort, flexibility and ease of movement matter.
MEANINGFUL DAILY AMOUNTS
What does your dog actually receive?
The revised Joint+ formula contains 110g green-lipped mussel, 100g bovine collagen peptides and 30g high-potency Boswellia extract per kilogram of paste. Approximate amounts delivered by the daily feeding guide are shown below.
| Dog weight | Daily paste | Green-lipped mussel | Collagen peptides | Boswellia 65% extract |
|---|---|---|---|---|
| Up to 10kg | Approx. 3g | 330mg | 300mg | 90mg |
| 10–20kg | Approx. 6g | 660mg | 600mg | 180mg |
| 20–30kg | Approx. 9g | 990mg | 900mg | 270mg |
| 30kg+ | Approx. 12g | 1,320mg | 1,200mg | 360mg |
Amounts are calculated from the formulation and approximate paste weights for level-teaspoon servings. Individual measures can vary slightly.
Which dogs is Joint+ designed for?
- Older dogs whose joint routine deserves more focused attention
- Larger dogs carrying greater load through each movement
- Working and sporting dogs exposed to repeated impact, turns, jumps and retrieves
- Dogs whose individual history means their joints and connective structures deserve closer daily support
- Owners who want a joint-specific formula rather than broad whole-dog maintenance
Healthy movement depends on more than one structure.
Cartilage, joint fluid, tendons, ligaments and surrounding connective tissues work together to cushion load and allow smooth movement. That is why Joint+ combines several complementary forms of nutritional support instead of relying on one fashionable ingredient in isolation.
Why green-lipped mussel?
Green-lipped mussel is more than a familiar name on a joint-supplement label. It naturally provides omega-3 lipids and glycosaminoglycans associated with cartilage, connective tissues and the wider joint environment. The revised formula includes it at 11%—equivalent to 990mg daily for a 20–30kg dog receiving approximately 9g of paste.
Why high-potency Boswellia?
Boswellia is a resin-derived botanical widely used in joint-support formulations. Joint+ uses an extract standardised to 65% boswellic acids, the defining compounds within Boswellia. Standardisation matters because it provides a known, consistent strength rather than an unspecified amount of raw herb. Its role within Joint+ is to complement GLM, collagen, rosehip, turmeric and the omega-oil blend where joint comfort, flexibility and ease of movement are the priority.
Why use both?
GLM and Boswellia are not interchangeable. GLM contributes marine lipids and naturally occurring joint-associated compounds; Boswellia provides a concentrated botanical element. Together with collagen peptides and the oil base, they allow Joint+ to support the joint environment, connective structures and comfortable movement from several nutritional angles.
Updated Joint+ composition
Composition: Coconut oil (20.7%), linseed oil (17%), salmon oil (17%), green-lipped mussel powder (11%), rosehip powder (11%), turmeric powder (10%), bovine collagen peptides Type I & III (10%), Boswellia serrata extract standardised to 65% boswellic acids (3%) and black pepper (0.3%).
The revised formula contains no spinach or kale. Those broad green botanicals remain part of Maintenance; Joint+ is now kept deliberately joint-focused.
PREVIOUS INJURY OR DEVELOPMENTAL CONCERN?
Veterinary assessment comes first.
An injury, lameness, pain or diagnosed developmental abnormality requires veterinary assessment and an appropriate care plan. When your vet agrees that a complementary feed supplement is suitable, Joint+ can form part of the dog’s ongoing nutritional routine for maintaining normal joint health and movement. It does not treat the injury or diagnosed condition and must not replace prescribed care.
MAINTENANCE OR JOINT+?
Two formulas for two different jobs.
Choose Maintenance for everyday joints, eye health, working recovery and whole-dog condition. Choose Joint+ when the joints and connective structures are the clear priority.
Feeding guide
- Up to 10kg½ teaspoon daily
- 10–20kg1 teaspoon daily
- 20–30kg1½ teaspoons daily
- 30kg+2 teaspoons daily
Feed consistently each day and spread the paste through the dog’s normal meal.
Joint+ Collagen Paste is a complementary feed supplement for maintaining normal health in healthy dogs. It is not a veterinary medicine and is not intended to diagnose, treat, cure or prevent disease. Pain, lameness, injury or a sudden change in movement requires veterinary assessment.

